Upon commencement of your Financial Planning Process, one of the first questions you will be asked is 'What are your goals?"
Seems like a simple enough question, yet we understand from experience and research that just asking you this question is not enough.
An on-the-spot question often leads to top-of-mind priorities and may not represent an accurate or holistic picture of what's truly important to you.
We call it a 'thinking blind spot.'
Everyone has behavioral biases, and some of these biases pop up when we look for financial goals because of the emotions involved, the complexities of the decision, and the difficulty of forecasting our future desires.
For example, a client who recently visited friends at their freshly renovated house might say that her top financial goal is to renovate her
house, simply because that’s top of mind and easy to remember.
Such mental shortcuts can overlook other financial goals that may actually have greater importance.
Behavioural science shows that people can sometimes be strangers to themselves.
In order for us to help you achieve your goals, we need to start by first identifying the right goals for you. Some find this process cathartic and some find it confronting.
Our list of most common financial goals is by no means exhaustive. What we hope this list does is assist you in your goal-making process, potentially avoiding a thinking blind-spot, and ensuring we're working towards exactly what you want.
We have seen it all and we're here to help with all the questions you may have along the way.
Many of our clients have found after considering the most common financial goals, their final goals outlined in their financial plan
were targeted and more aligned with their emotionally driven motivations.
An emotional connection with your financial plan is important to ensure that you're completely invested in the process and will experience genuine fulfillment as we advance towards your goals.
Come and see what happens when the precision of accounting and foresight of financial planning collide.